Saudi Vision 2030 and RAWNAQ Luxury Curtains

Saudi Vision 2030 represents a comprehensive national framework aimed at economic diversification, industrial development, and enhancing the quality of life. Within this context, RAWNAQ Group, through its Luxury Curtains Division, has aligned its strategy, operations, and long-term vision to support these national objectives across manufacturing, trade directly, and the built environment.

RAWNAQ Curtains operates as a specialized division focused on the design, manufacturing coordination, and trading of curtain systems & solutions. The division’s strategic direction emphasizes local value creation, professionalization of the supply chain, and delivery of high-quality, fit-for-purpose products tailored to the needs of the Saudi market.

Alignment with Vision 2030 Pillars

1. Local Content & Industrial Development

   RAWNAQ Curtains supports Vision 2030’s localization objectives by prioritizing local production, assembly, and finishing whenever possible. While developing structured partnerships with regional and international suppliers. Through controlled manufacturing processes and localized operational oversight, the division contributes to strengthening domestic capabilities and reducing reliance on fragmented import models.

2. Quality of Life Program

   Curtains significantly impact interior spaces by enhancing privacy, controlling daylight, improving thermal comfort, and reducing noise. RAWNAQ Curtains approaches product development and specification through this lens, aligning with the Quality of Life Program by delivering solutions that enhance comfort, usability, and well-being in residential, commercial, and hospitality environments.

3. Professional Supply Chain & Governance

   In line with Vision 2030’s emphasis on governance, transparency, and institutional maturity, RAWNAQ Curtains operates with defined processes across procurement, manufacturing coordination, quality control, and project delivery. This structured approach supports compliance with vendor qualification requirements, project documentation standards, and long-term client partnerships.

   
   

   

   
   

4. Economic Diversification & Trade Enablement

   As part of the Group’s trading activities, RAWNAQ Curtains engages in the import, distribution, and specification of curtain fabrics, track systems, motors, and accessories. These activities are executed within a framework that emphasizes value addition, technical expertise, and responsible sourcing, supporting Vision 2030’s broader goals for diversified, knowledge-driven trade.

5. Human Capital & Knowledge Transfer

   RAWNAQ Group emphasizes developing local expertise through training, exposure to international best practices, and structured collaboration between design, technical, and operational teams. This contributes to building sustainable Saudi capabilities within the interior fit-out and soft furnishings sector.

Strategic Positioning

RAWNAQ Curtains is positioned as a professional manufacturing and trading partner, not a retail-oriented supplier. Its role within the market is defined by:

Consultative engagement with clients and stakeholders

• Technical understanding of materials, systems, and performance requirements

• Commitment to quality, compliance, and lifecycle value

  
  

This positioning aligns with Vision 2030’s direction toward institutional suppliers capable of supporting large-scale developments, hospitality projects, and private sector growth.

Through its strategic focus on localized value creation, quality-driven manufacturing and trading, governance, and contribution to quality of life, RAWNAQ Curtains demonstrates clear alignment with Saudi Vision 2030. The division operates as part of a forward-looking Saudi enterprise committed to supporting national development objectives while delivering reliable, compliant, and high-quality curtain solutions to the market.